Live! Casino & Hotel
900 Packer Ave., Philadelphia, PA
Telephone: (888) 251-7931
When you come to Mastermind, you’ll walk away with a full toolkit of strategies to build market share, boost the value of your business and connect with families in a more meaningful way than ever before.
Our experts will cover a variety of topics, including how to enhance your preneed program, glean insights from consumer research, build trust with families and navigate business transitions. Discover how to:Identify key customer touchpoints to increase engagement and trust.
Use data-driven insights to improve services, offerings, and customer experience.
Tailor services to align with generational differences in funeral planning.
Develop communication strategies that foster long-term relationships.
Establish a clear and actionable succession plan to ensure continuity and success.
Address legal, financial, and emotional aspects of transitioning ownership.
Utilize digital marketing tools such as social media, SEO, and Google Ads to reach new customers.
Implement reputation management strategies to build online credibility.
These takeaways will help attendees walk away with actionable insights they can apply directly to enhance their funeral home or crematory business.
Well known industry leaders
CEO of Foresight, a premier consulting firm specializing in the funeral and cemetery profession. He began his career in the funeral and cemetery profession over 25 years ago as part of the corporate development team for SCI. His career spans North America, five continents and 25 countries. He has cross-dimensional experience in finance, sales, transactions, and operational management with both public and private companies. He regularly consults with members of the financial community on matters related to funeral service and has strong relationships in capital markets. He is the father of two boys and enjoys golf, fitness, hunting, fishing, travel, and outdoor activities.
Vice President of Marketing and Communications for Homesteaders Life Company, a national leader in secure, reliable preneed funding. Danielle grew up in a small apartment above her family’s funeral home, cleaning cars and playing taps at graveside services. She later worked in event marketing for the Iowa State Fair and as a professor of English and Communication at a nearby college, before finding her way back to funeral service. In Danielle’s current role, she leads the team responsible for all aspects of Homesteaders’ marketing and branding. Danielle has a bachelor’s degree from Central College and a master’s degree from Iowa State University.
Director-Field Development at Domani Preneed, is a decade-long deathcare professional and multimillion-dollar preneed producer specializing in digital transformation for funeral homes. Combining traditional funeral service expertise with modern marketing strategies, Aaron helps funeral professionals adapt to changing consumer behaviors while maintaining their core values. His background bridges the gap between traditional deathcare and innovative digital solutions, empowering funeral homes to grow their market share through authentic online engagement.
Founder and CEO of Ring Ring Marketing, is the secret weapon behind some of the deathcare profession’s highest volume firms. A leading expert in helping businesses in deathcare, hospice and senior care, his marketing strategies help firms of all sizes convert leads from online directly to the phone line. He is the author of “Making Your Phone Ring with Internet Marketing”. Prior to starting Ring Ring Marketing, he was a senior technologist for Intel, Sun Microsystems and Oracle.
VP-Sales Operations for eFuneral, a breakout digital solutions company that helps funeral homes maximize market share through optimized online sales. Prior to joining eFuneral, Mitch spent nearly a decade in financial services and marketing. He has a bachelor’s degree in marketing from Iowa State University and an MBA from Bellevue University.
Mastermind Speakers and Topics
Start your day by connecting with fellow attendees and your hosts. Grab your conference materials, settle in, and enjoy a hot cup of coffee, fresh juice, and a selection of delicious breakfast treats, from toasted bagels to flaky Danishes. It’s the perfect opportunity to network, meet new faces, and gear up for a day packed with insightful discussions, valuable business connections, and fresh ideas.
CEO, Foresight
Almost half of funeral and cemetery business owners plan to retire within the next five years, but hardly any of them have a succession plan in place.
But succession planning is a critical step in preserving your legacy and ensuring the long-term stability of your business.
Chris Cruger, the CEO of Foresight, will explore the implications of what it means for deathcare to have a highly fragmented, aging ownership base. Walk away knowing how to:Get a clear picture of the key factors driving value, as well as ownership transfer strategies, buyer profiles and valuation metrics — and create long-term value for your business while securing your legacy.
Founder and CEO, Ring Ring Marketing
As we approach 2026, the competitive landscape for funeral homes is rapidly evolving, and embracing artificial intelligence is crucial to staying ahead.
In this session, Welton Hong breaks down the essentials of online marketing and demonstrates how AI can transform your efforts to grow at-need and preneed cases.By staying on top of trends and leveraging AI to adapt to the dynamic nature of digital marketing, funeral homes, crematories and other deathcare businesses can gain a decisive advantage in their local markets.
VP-Marketing Communications, Homesteaders Life Company
Too often funeral providers find themselves stuck in conversations about price without a clear strategy for how to redirect the focus back to creating a meaningful memorial experience.
This presentation dives into the psychology behind price-driven decisions. Get insights on how to:
Leave with actionable insights and elevate conversations, so they focus on care, meaning and value.
VP-Sales Operations, eFuneral
This presentation will explore the evolving preneed funeral planning industry, focusing on shifts in consumer behavior and the transformative role of technology.
You’ll examine generational differences in attitudes toward end-of-life planning, highlighting the preferences of Millennials and Gen Z, and discuss key drivers of consumer trust, including transparency, data security, and inclusivity.Don’t miss out on insights that will help you stay ahead in this fast-changing landscape!
Director-Field Development, Domani Preneed
In this workshop, you’ll discover how easy it can be to share your expertise and connect with families online. No technical expertise needed — just bring your experience and dedication to serving families.
You'll leave with ready-to-use content, simple templates and everything you need to post meaningful messages in just minutes a day. Through real examples from successful funeral professionals who've done this before, you'll see how sharing your knowledge builds trust and brings more families to your door.
Best of all, you'll be part of an interactive, supportive environment where you can practice these new skills and get immediate feedback.
Join our experts and ask anything you want about growing market share, creating a strong community presence, or implementing innovative marketing tactics that resonate with today’s consumers.
And don’t be shy about sharing what you’ve done at your own funeral home, crematory or deathcare business as we try to learn from each other to reach new heights of success.
Live! Casino & Hotel
900 Packer Ave., Philadelphia, PA
Telephone: (888) 251-7931
Philadelphia’s Live! Casino & Hotel is a four-minute walk from Citizens Bank Park and 13 minutes by foot from Lincoln Financial Field. This casino hotel is 0.9 mi (1.5 km) from Wells Fargo Center and 3.7 mi (5.9 km) from the University of Pennsylvania.
You do NOT have to walk through the casino floor to get to the conference room for Mastermind, even though it is conveniently located in the exact same venue.
Some other highlights are listed below.
Rooms have a flat-screen TV, cable television, and a private bathroom with bathtub.
Enjoy the 24-hour fitness center and gift shops/newsstands.
Satisfy your appetite at The Prime Rib, a steakhouse with a bar/lounge. Dining is also available at the coffee shop/cafe.
Other amenities include dry cleaning/laundry services, a 24-hour front desk, and multilingual staff.
Ticket Prices
If you are bringing three or more people
contact the event organizer to inquire about bulk pricing.