Almost half of funeral and cemetery business owners plan to retire within the next five years, but hardly any of them have a succession plan in place.

But succession planning is a critical step in preserving your legacy and ensuring the long-term stability of your business.

• Start a succession plan early to foster stability, growth and sustainability.
• Identify and prepare the next generation of leaders while minimizing disruptions during transitions.
• Jump on opportunities in the current merger and acquisition environment.

Get a clear picture of the key factors driving value, as well as ownership transfer strategies, buyer profiles and valuation metrics — and create long-term value for your business while securing your legacy.

As we approach 2026, the competitive landscape for funeral homes is rapidly evolving, and embracing artificial intelligence is crucial to staying ahead.

• Discover how AI tools streamline website optimization, enhance mobile compatibility, and improve conversion rates.
• Learn to manage your online reputation through real-time review analysis, automate ad targeting for maximum ROI, and create high-quality content that resonates with your audience.
• Future-proof your business and thrive in the year ahead.

By staying on top of trends and leveraging AI to adapt to the dynamic nature of digital marketing, funeral homes, crematories and other deathcare businesses can gain a decisive advantage in their local markets.

Too often funeral providers find themselves stuck in conversations about price without a clear strategy for how to redirect the focus back to creating a meaningful memorial experience.

This presentation dives into the psychology behind price-driven decisions. Get insights on how to:

• Leverage your expertise and empathy to educate families on the value of services.
• Keep the focus on service rather than cost.
• Navigate conversations about price with a few simple tools.

Leave with actionable insights and elevate conversations, so they focus on care, meaning and value.

• Find out how technology is reshaping the industry, with a focus on AI-driven personalization, cybersecurity solutions, and innovative digital tools for education and support.
• Gain actionable insights on adapting to emerging trends and using technology to build trust and deliver personalized, future-ready services.

In this workshop, you’ll discover how easy it can be to share your expertise and connect with families online. No technical expertise needed — just bring your experience and dedication to serving families.

You'll leave with ready-to-use content, simple templates and everything you need to post meaningful messages in just minutes a day. Through real examples from successful funeral professionals who've done this before, you'll see how sharing your knowledge builds trust and brings more families to your door.

Best of all, you'll be part of an interactive, supportive environment where you can practice these new skills and get immediate feedback.