The way families find funeral homes has changed dramatically — and it’s changing again.
In 2027, simply having a website and running a few ads won’t be enough. The firms winning more at-need calls and preneed inquiries are using smarter systems, better data, and increasingly, artificial intelligence to reach families at the exact moment they’re searching for help.
In this eye-opening session, digital marketing expert Welton Hong — the strategist behind marketing campaigns that have helped deathcare businesses generate tens of millions in new revenue — reveals what’s working right now in online marketing … and what’s quietly becoming a waste of time and money.
Discover how to:
- Identify which marketing tactics will still work in 2027 — and which ones are fading fast.
- Use AI tools to improve website performance and convert more visitors into calls.
- Strengthen your online reputation with smarter review monitoring and response strategies.
- Optimize mobile and search visibility, so families find you first when it matters most.
- Automate and refine ad targeting to maximize your marketing ROI.
If you want more calls, more cases, and a stronger digital presence in your market, this session will give you a clear roadmap for the year ahead.