Every year, The Foresight Companies asks a simple but powerful question: How are consumers really feeling about funeral service?
The answers are sometimes encouraging. Often surprising. And occasionally uncomfortable.
In this dynamic, data-driven session, Chris Cruger, CEO of Foresight, reveals the latest findings from Foresight’s nationally recognized Funeral & Cemetery Consumer Behavior Study, based on feedback from more than 5,000 consumers and more than 1,000 funeral professionals.
What you’ll learn:
- The biggest shifts in consumer attitudes toward funeral homes, cremation and memorialization.
- Why the “digital front door” is now the most important first impression for families.
- The growing demand for transparent pricing — and what happens when it’s missing.
- The surprising knowledge gaps between families and funeral professionals.
- Practical ways to adapt your firm to meet the expectations of consumers.